News for Jay Jessup

Although there is no shortcut to success, there is a magic ingredient. Maggie Jessup, director of Platform Strategy has that secret formula which catapults her clients into the top one percent of their professions. A former journalist turned publicity maven, Maggie in her new book, Fame 101, shares behind-the-scenes strategies of entertainment industry notables, evangelists, celebrity lawyers, winning politicians and others.
In an interview in Can-India News, Maggie lifts the veil into...

There's nothing like finding that first gray hair, is there?
It's a sign that you're aging. But what happens when that gray hair may affect your ability to get -- or keep -- a job?
For many older job seekers and employees worried about looking young enough to be seen as a vital asset to a company, it has meant having plastic surgery. The American Society of Plastic Surgeons reports that 13.1 million plastic surgery procedures, such as facelifts, breast augmentations and...

Is your MBA fast-tracking your career, or are your peers leapfrogging you to the corner office, getting massive start-up funding, attracting mega-deals, and otherwise leaving you in the professional dust? Maybe it’s time to revamp your professional brand strategy.
A recent study of America’s success icons reveals a common element — all are as adept at personal branding, promotion, and publicity as any Hollywood superstar. The study’s authors hypothesize that the elite 1%...

The price of gas goes up. So does a half-gallon of organic milk. Property taxes and health care costs aren't getting cheaper. So here's a question to all the entrepreneurs and freelance/contract workers out there: Why are your fees stuck at the same rate as last year? Or worse--as several years ago?
"Women unconsciously tie price setting to self esteem and self respect," says Kirsten Osolind, a marketing consultant who specializes in branding to women and a former Public...